While working at ChangeUp, designing for Baskin-Robbins has been an exciting and ongoing partnership. Bringing their newest brand identity to life has taken form in updated packaging, new product launches, and partnerships with major brands. The work even extends into seasonal campaigns and their social media presence. This means the opportunity to work on photoshoots and product naming, as well as refining and creating print-ready files. It’s impossible not to feel the joy the is Baskin-Robbins!